BEACONS: What They Are, How They Work, And Why Apple's iBeacon Technology Is Ahead Of The Pack

BI Intelligence   BI Intelligence, a subscription research service from Business Insider, provides in-depth insight, data, and analysis on today's most relevant digital trends in mobile, social media, payments and more. Below is a selection of topics covered in recent reports. Stay ahead by signing up for a free two week trial! January 07, 2014 BEACONS: What They Are, How They Work, And Why Apple's iBeacon Technology Is Ahead Of The Pack To state the obvious: Modern, smartphone-toting humans spend most of their time indoors. But indoor spaces often block cell signals and also make it nearly impossible to locate devices via GPS. Beacons are a solution. In a new report from BI Intelligence, we explain what beacons are, how they work, and how Apple — with its iBeacon implementation — is championing this new paradigm for indoor mobile communication. Read » Share this story: Mobile Is The Future Of Payments — Here's How Much Runway There Is For Growth Mobile powers a growing slice of card transactions, online and offline.   Read » Share this story: Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks Where do social media audiences spend their time?   Read » Share this story: WhatsApp Is Blowing Away The Competition, And Taking A Definitive Lead In The Messaging Race The app added 100 million users in four months.   Read » Share this story: These Are The Killer Apps That Will Make 'The Internet Of Things' Indispensable In Everyday Life These are the killer apps that will popularize the Internet of Things.   Read » Share this story: The 10 Most Important Charts Of The Year In Mobile, According To Tech And Digital Media Industry Executives The 10 most important trends of 2013 in the mobile industry.   Read » Share this story: Share the latest business news with your network: Email sent to: ipat39@gmail.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 257 Park Avenue South, New York, NY 10010